STREETWEAR CARVED THROUGH ICE
This gear was built to carry your story — the tough periods, the big wins, and the battles that shaped you.
Every piece we make comes from the stories of players who’ve lived the game and wear it without apology. We honor the artists who immortalize that journey — in ink, in scars, and in what we wear. From tattoo-inspired designs, to the ice that raised us, to the battle-tested look only the real ones carry — this isn’t clothing. It’s proof you’ve been through it.
You’ve taken the hits, made the saves, blocked the shots, broken the bones — and loved every second of it.